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Apple’s new CEO Tim Cook took the stage at today’s press conference in Cupertino and announced some impressive growth stats for Apple as whole and to lead into announcements such Apple Store growth, desktop/laptop market share as well as setup the roll out of new iPods, iOS5, and the anticipated announcement of a new iPhone model.  You can catch recaps of the entire conference (with pictures) via All Things D, Engadget, Gizmodo, and others.

Here’s the highlights of the event, from a mobile strategy standpoint:

1. iOS5 for all supported devices will roll out on 10/12
2. iCloud becomes “real” on 10/12 as well
3. iTunes Match service ($24.99/year) comes out late this month
4. The new iPod Touch (with new pricing and running iOS5) lands on 10/12
5. The new iPhone 4s comes out on 10/14 (pre-orders start on on 10/7)

Here are some highlights of the new iPhone 4s hardware (you can see our previous recap of the iOS5 operating system here on the site):

• New CPU (the dual-core A5 found in iPad2).
• Dual-core graphics – combined with the new processor this device is rated at seven times faster than the iPhone 4 on gaming.
• HSPA+ Networks for data, making it about twice as fast a the 4.
• New camera is 8 megapixels, 1080p video, and updated CMOS for higher quality all the way around.
• Increased battery life (up to 8 hours of talking time!).
• New, improved antenna design to avoid Antennagate v2.0.
• Siri – the smart assistant.  This could be a game changer if real-life use is as good as the demo.  Voice activated (and responsive) interaction with your phone for launching apps, setting reminders, playing music, making appointments, calling, creating lists, etc. (only for English, French and German at launch).

The iPhone 4s will be available in black & white, the 16gb model will go for $199, the 32gb for $299, and the 64gb for $399.  All will be available on October 14th, with pre-orders starting on the 7th and available from AT&T, Verizon and now Sprint.

As for the older models, the current iPhone4 drops to $99, and the iPhone 3Gs will be “free.” (all pricing with two year contracts).

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The first iPhone hit stores in 2007, and the phone has gained millions of loyalists since. Today, Apple is expected to unveil a more powerful version of the iPhone 4, presumably called the iPhone 5.

Actually Jimmy Kimmel’s parking lot security guard, Guillermo Diaz got the scoop before all of us:

Did you know there were 39 million iPhones sold just between January and the end of June of this year?

The International Business Times have shared “Five Changes To Expect.”

As you wait for the announcement today, you can also watch Steve Jobs keynote back in June at Apple’s Worldwide Developers Conference as iOS5 was unveiled here.

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