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Daily Archives: February 17, 2012
By Tim Davis | February 17th, 2012

App Annie recently rolled out a report that highlights 7 key trends about the Rise of the Planet of the Apps.”

Here’s some of our takeaways from this study that can help you with your mobile strategies:

  • If you have a great app, you’ll raise your revenue ceiling with a “freemium” vs. a premium model.
  • Apps with in-app purchases are monetizing at more than double the rate of those without this feature.
  • For 2011 iPad downloads are up 200%, and up 70% for iPhone
  • Tablets will continue to convert notebook and smartphone owners at faster rate, and eventually represent 60% of the PC market by 2015
  • Revenues from iPad apps are now contributing to 30% of overall iOS revenue -
  • The iPad generates 2.4X more revenue per download than iPhones/Touches.
  • Norwegians love premium apps

These figures and estimates are likely conservative given the upcoming changes to Apple’s desktop platform, OS X, where they’ve just announced they are dropping the “Mac” name from the OS, and are incorporating more and more iOS features in the next version due out this summer.

Check out the infographic below:

 

 

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    jacAPPSjacAPPS: Viddy, Tout, SocialCam, Instagram – Video/Photo App Usage On The Rise http://t.co/R11i0nqk via @jacapps
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    jacAPPSjacAPPS: Smartphone Ownership Has Exploded. Key Questions For Your Brand http://t.co/uadqF7z6 #Mobile #Apps
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    jacAPPSjacAPPS: Reaction to @jacapps new V3 app for radio is huge. Join us at 11est today for our final webinar http://t.co/P5YOrsJc
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    jacAPPSjacAPPS: Smartphone Ownership Has Exploded. Key Questions For Your Brand http://t.co/uadqF7z6 via @jacapps
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    jacAPPSjacAPPS: RT @PaulJacobsMedia: Today's @jacapps V3 webinar went great. Tomorrow at 11a, you can see the next generation smartphone app for radio http://t.co/cXl19HjM
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    jacAPPSjacAPPS: For Radio Fans, Liking is Literal. @fnjacobs breaks out social, digital, and format specifics from #Techsurvey8: http://t.co/uPUN2GMS
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    jacAPPSjacAPPS: We look forward to showing you today the next generation of mobile apps we’ve developed for radio stations – the V3. http://t.co/pJKL8lVd
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    jacAPPSjacAPPS: RT @HeineSight1: Good news for mobile marketers: 74% of smartphone owners use their phone to get real-time location-based info. http://t.co/HJY0lAKb
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    jacAPPSjacAPPS: The mobile space is not static, so your apps need to continue to evolve. Free webinar on the V3 - the new app platform: http://t.co/YfAnyxvY
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