5 Things Agencies Should Know About Mobile

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By: Vince Kattoula

Apps are one of the biggest things in tech. Whatever the technology, it’s almost a requirement that it has a smartphone component. There are over 2 million apps in both the Google Play Store and the Apple App Store. And there’s still room for a phenomenon like Pokémon GO. Since its release a couple of weeks ago, the app has already passed 30M downloads and $35M in revenue.
At jacapps, we understand that the mobile scene can be overwhelming. So, here’s a list of things we think agencies should know about mobile:

1. Time spent with mobile continues to grow. You probably already know this, but it’s important to reinforce. In 2015, the number of global mobile internet users exceeded half the world’s population. During that year, time spent on mobile devices increased 117% from the previous year. Furthermore, time spent on phablets (larger, tablet-like phones) grew 334% year-over-year, or almost three times the average. For advertisers and marketers the best way to reach your targeted audience is on mobile.
2. Mobile keeps users engaged. Nowadays, nearly anything you can imagine doing can be done using a mobile device. Ask yourself this question: Is my app integrated into the rest of my audience’s digital life? If your app fails to address how your consumers want to engage with your brand, you’re failing.
3. There’s revenue to be made. And a lot of it. In fact, by 2020, consumers are projected to spend over $101 billion on mobile apps via app stores. This means that the annual gross revenue from mobile apps may double in just four years. If your client’s brand doesn’t have an app yet, or even worse – has an app that isn’t optimized for monetization, you are missing out on an opportunity to add revenue to your client’s bottom line.

4. Mobile isn’t just about smartphones anymore. While the phone is still at the center of the mobile ecosystem, there are lots of other devices getting in on the act. Media and marketers need to be thinking about things like the automotive entertainment system, smart TVs, wearables, and the whole universe of devices that make up the Internet of things.
5. Be picky about choosing your app developer. Many agencies know about mobile only from a user standpoint. And, since many agencies don’t have the necessary resources to develop mobile apps themselves, often times they turn to a third party app developer. Unfortunately, not all mobile app developers are the same, which means that asking the right questions can prove vital. Asking specific questions can definitely help your agency understand whether or not the app developer is a right fit for your organization.

If you want input on your mobile strategy, or want to learn more about monetizing your mobile assets give us a call at 248-353-9030, or email sales@jacapps.com.