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Gilt Groupe successfully merges mobile and social
By | May 20th, 2011

“By utilizing social platforms like Facebook and Twitter, we are actually building loyalty through customer service and creating a two way conversation,” says Jason John, Sr. Director of Online, Mobile and Social Marketing at Gilt Groupe. They collect and analyze responses from customers to improve their mobile offerings. Gilt is continuously improving their mobile applications by adding cool and useful functionality based on customer comments and internal research.

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