Yes, we died a little inside too when Instagram announced on Thursday that they would now start delivering advertisements to user’s feeds. Ads will start rolling out slowly over the next few months and will be a way for Instagram to start earning revenue. The Facebook-owned company said “We’ll focus on delivering a small number of beautiful, high-quality photos and videos from a handful of brands that are already great members of the Instagram community.” Also, they are claiming that the ads will feel natural, and similar to your favorite magazine. We all knew this was going to happen; it was just a matter of time. Will you be keeping your account after the ads start rolling out? Let us know!
Apple’s newest operating system is out and a lot of companies are stuck playing catch-up to get their apps updated to fit with the new design. Luckily, some companies have been planning and developing for iOS 7 the last few months, and the finished product has been a slew of new apps with beautiful new “flat” interfaces. In addition to the new look, almost all the updated apps we tested were easier to use. The overall navigation and simplicity of the apps has been improved. If these apps are a sign of what is to come then it looks like iOS apps are going to get more beautiful and much easier to use in the future.
Click here to see the best apps that have been updated for iOS 7.
Mobile users have graduated from web browsers to apps. According to Flurry, an app analytics company, people spend an average of 158 minutes per day on their smartphones and tablets. Of those 158 minutes, 2 hours and seven minutes are spent in an app. The apps that people spend the largest amount of time in are games, followed by none other than Facebook. All other social media apps combined don’t equal half the usage the Facebook app sees in a day. In a world where apps were thought to be just a phase and HTML5 was to be crowned the new king, apps prevailed.
Read the full report here
By now, most of us mature types have long admitted how “native” users of technology discover technology long before it shows up on our radar screens.
If you’re a parent, you know exactly what I’m talking about. As tuned in as we think we are (and we’re not), everyone can learn a great deal from those who aren’t old enough to have a driver’s license.
True story: I pick up my 14 year-old son and a friend at a school dance. They both hop in the backseat and after about 10 minutes of silence, the following dialogue takes place:
Lame dad: “Hey, why haven’t you guys said a word to each other since you got in the car?”
Native son: “We are talking to each other.”
Lame dad: “No, you’re not – I haven’t heard a thing from either one of you since we left school.”
Native son: “We’re texting with each other.”
Lame dad: “Why would you do that? You’re sitting right next to each other!”
Native son: “Because we don’t want you to hear what we’re talking about.”
And thus, another lesson about text messaging, privacy, parents, and generational differences over tech usage.
The lessons continued. I watched my kids carry on a half dozen IM “conversations” at the same time.
I watched my son use YouTube as a music discovery vehicle.
I watched both kids move to Facebook, and eventually find it annoying.
And on and on.
I’m sure many of you have witnessed similar but different experiences that provided important lessons in how tech and gadgets have changed the way people communicate and interact with one another.
But if you’re thinking that because you now own an iPad, have a few hundred friends on Facebook, carry a smartphone, and are dabbling on Twitter that you’ve got it all figured out, then you’re not watching young people.
Because while many of them are seriously tiring of Facebook (or ignoring it all together), they are moving on to other platforms. I hear many people ask whether there will ever be anything as big as Facebook. And that question misses the point.
Nothing new may come along that has the critical mass to connect a billion people, but other platforms, sites, tools and gadgets will play important roles in how consumers interact.
A case in point is Snapchat.
Never heard of it?
Well, you’re not alone. Lori Lewis mentioned it to me a few months back. Her 12-year old daughter and her friends are addicted to it. And Larry Rosin mentioned it the other day.
It’s an ingenious little mobile app that allows you to take a picture on your phone and share it with friends.
So what’s the big deal, you say?
With Snapchat, the picture disintegrates after it’s viewed. You set the timer for up to 10 seconds. And once it’s gone, it’s GONE.
Pretty clever. So start thinking about how it might be used, especially by pre-teens. And then start thinking about how even business types might use Snapchat and benefit from it.
Had Snapchat been around a couple years ago, Anthony Weiner and Christopher Lee would still be in Congress. Kwame Kilpatrick might still be running Detroit. And thousands of divorces would never have occurred.
But if you’re not in contact with “digital natives,” you’d never know about Snapchat. Or Pheed. Or some of the other innovative platforms that will start young and eventually work their way into companies and boardrooms.
We’re including Snapchat in Techsurvey9 which launches later this month.
And we’d like to include your station in it, too.
There are no courses you can take to learn about what’s happening right now.
This is how we learn in the 21st century.
As more of us have access to the Internet and apps through our cellphones and tablets, advertisers are looking for new ways to reach us there.
A Google search for a hotel produced a Sheraton ad.
“What we’re trying to do is think about the on-the-go user,” said Jason Spero, leader of global mobile sales and strategy at Google, which dominates advertising online and is far and away the leader in mobile advertising. “What does that user want when she’s sitting in a cafe or walking down the street?”
This is a great read by Claire Cain Miller. Read all of her piece, “Advertising Relearned For Mobile” here.
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