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According to report from the trade group CTIA, for the first time in history cellphones and other mobile gadgets now outnumber humans in the U.S.

CTIA says there are some 327.6 million active phones, tablets and laptops on cellular networks. That compares to the 315 million women, men, girls, boys and infants populating the country (including Puerto Rico, Guam and the Virgin Islands).

So are humans now double-dipping with smartphones and other devices?  I many cases yes.  No small number of people have an iPhone or other mobile device along with an iPad or laptops with cellular cards.  Plus add in the fact that kids are getting cellphones at younger ages and you have a hockey stick-like  growth curve over the next few years.

Check out the full article here.

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Gadgets, Mobile, Smartphones, Youth

Jacobs Media President Fred Jacobs blogs, “I talk with a lot of colleagues who are young parents.  And the integration of technology through computers, tablets, and of course, cell and smartphones is at a high level.  Many are achieving proficiency with these devices before they successfully learn how to use the toilet.

It makes me want to pitch Arbitron on a baby ethnographic study to learn more about this phenomenon.  But given how much I enjoy sitting near toddlers at restaurants, maybe this isn’t such a good idea.”

Are you surprised to read that more than one in five children have used a smartphone by the age of 2? Read more here.

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Smartphones, UI/UX, Usability, Youth

A fascinating, controversial video has been exploding on YouTube, and after this week’s blog about youth – “Young Lust” – I thought you should see it.

Called “We Are The Future,” it was produced by the ad agency PHD in the UK, and it has generated a ton of noise and static for all sorts of reasons.

Email recipients click here to view the video

But if you get beyond accusations of child exploitation and PHD’s apparent ham-handed approach to deleting some negative comments, there’s something here – a clarion call that all of us in media, advertising, and marketing better bring our "A" games to connect with the up and coming generation.

Hopefully, it will give you something to think about over a relaxing weekend.

Thanks to WXYZ-TV’s Stephen Clark who tweeted about this last night.

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Future, Research, Technology, Youth