Without question, Covid-19 has impacted all aspects of our lives and B2B marketing is no exception. Historically, B2B relationships centered around in-person meetings and product demonstrations. But how do you sell products when you can’t sit in a conference room, present a PowerPoint, and shake hands on a deal? Today, companies are investing in technology […]
For retailers, Covid-19 has accelerated the changes in shopping habits they were already experiencing. The benefits of the shopping experience – browsing the aisles, checking the inventory, engaging salespeople, and in-store events – no longer apply. The trend in the past decade or two has been toward shopping while customers are at home – or […]
As mobile app developers, we are frequently asked by clients why they need to invest in a native mobile app since they can build a mobile web page for a much lower cost. We always respond with the same rationale: the power of having an icon on the smartphone’s screen, a device that never leaves […]
As the co-owner of two small business, I understand and appreciate all of the challenges we face in normal times. And these are far from normal times. We worry about the health of our staffs and the health of our businesses. The rules that have always applied are being challenged, and we are forced to […]
There was lot of anger, hand-wringing, and finger-pointing in Iowa Monday night.. The epic fail of the Iowa Democratic Party’s mobile app was the big water coolere topic. To get insights about how these debacles can happen – and to prevent them – I went to our resident app guru, jacapps CEO Bob Kernen. Take good notes.
Transportation and delivery companies build and maintain their reputation by delivering products on time to customers. When a company delivers a client’s products on time, they gain repeat business. Inventory management and movement of goods in a timely manner are vital to the company’s success. In this vein, a logistics company should have an app […]
