When jācapps introduced its first mobile app for radio close to a dozen years ago, most people thought we were nuts. In late 2008 apps were a novelty. The two leading apps in the iTunes App Store were the Zippo Lighter and iFart. You can imagine the questions we got from broadcasters. At the time […]
The pandemic and resulting impact in work, home, and leisure routines has also generated a surge in mobile app usage. A study just released from Airship finds an incredible surge across almost all app categories in the March-June period, when so many people found themselves at home. And while they were at home, many found […]
After close to twelve years in the mobile app development business, we can tell you the majority of prospective clients have one thing in common: they’ve never bought a mobile app before. In many cases, they don’t know which questions to ask, and as a result, make a decision on a developer based on price […]
What if there were no holiday shopping season in 2020? Five months ago, if we would have posed this question, you would have thought we’d lost our minds. A holiday season devoid of crowded shopping malls, families walking down Main Street window shopping, crowds gathering for Christmas tree lightings, and customers waiting in line to […]
Without question, Covid-19 has impacted all aspects of our lives and B2B marketing is no exception. Historically, B2B relationships centered around in-person meetings and product demonstrations. But how do you sell products when you can’t sit in a conference room, present a PowerPoint, and shake hands on a deal? Today, companies are investing in technology […]
For retailers, Covid-19 has accelerated the changes in shopping habits they were already experiencing. The benefits of the shopping experience – browsing the aisles, checking the inventory, engaging salespeople, and in-store events – no longer apply. The trend in the past decade or two has been toward shopping while customers are at home – or […]
