6 Questions To Ask When Looking For A Mobile App Developer

After close to twelve years in the mobile app development business, we can tell you the majority of prospective clients have one thing in common:  they’ve never bought a mobile app before.  In many cases, they don’t know which questions to ask, and as a result, make a decision on a developer based on price […]

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The Holiday Shopping Season Shifts Online

What if there were no holiday shopping season in 2020? Five months ago, if we would have posed this question, you would have thought we’d lost our minds.  A holiday season devoid of crowded shopping malls, families walking down Main Street window shopping, crowds gathering for Christmas tree lightings, and customers waiting in line to […]

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Navigating B2B Business When You Can’t Meet F2F

Without question, Covid-19 has impacted all aspects of our lives and B2B marketing is no exception. Historically, B2B relationships centered around in-person meetings and product demonstrations. But how do you sell products when you can’t sit in a conference room, present a PowerPoint, and shake hands on a deal? Today, companies are investing in technology […]

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Browsing In The Aisles Has Been Replaced By Browsing Mobile Apps

For retailers, Covid-19 has accelerated the changes in shopping habits they were already experiencing. The benefits of the shopping experience – browsing the aisles, checking the inventory, engaging salespeople, and in-store events – no longer apply.  The trend in the past decade or two has been toward shopping while customers are at home – or […]

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Mobile Apps vs. Mobile Web: No Contest

As mobile app developers, we are frequently asked by clients why they need to invest in a native mobile app since they can build a mobile web page for a much lower cost. We always respond with the same rationale: the power of having an icon on the smartphone’s screen, a device that never leaves […]

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Lessons for Business Owners During COVID-19

As the co-owner of two small business, I understand and appreciate all of the challenges we face in normal times.  And these are far from normal times.  We worry about the health of our staffs and the health of our businesses.  The rules that have always applied are being challenged, and we are forced to […]

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